A Study To Identify The Personality Characteristics Of Entrepreneurs And Cultivate Entrepreneurship

Small-and medium-sized enterprises thrive in China and entrepreneurialeconomy and innovative capacity created China's prosperity. The study of personalitycharacteristics of Chinese entrepreneurs is almost a blank. It has given importance tostudy this group in terms of identifying their universal personality characteristics atChinese cultural background.In order to implement the localization of research, this study will concentrate onthe entrepreneurs in China. The purpose of this study is to identify personalitycharacteristics of Chinese entrepreneurs through qualitative research and quantitativeresearch. First, the paper undertakes a critical literature review and a methodicalevaluation of current knowledge on topics related directly and indirectly to"entrepreneurship, "entrepreneur "," personality characteristics", "motivation" and,"demographic variables of entrepreneur". Five research questions were formulated:What personality characteristics are important to entrepreneurs? What effect doesdemographics characteristics have on the personality characteristics of entrepreneurs?Do the entrepreneurs have differentiation on the personality characteristics with themanagers? Can these personality characteristics be used to identify potentialentrepreneurs? How to cultivate the personality characteristics of entrepreneurs?Entrepreneurs have been found to score higher on "need for achievement", "internallocus of control", "tolerance of ambiguity", "risk-taking propensity". After the analysis,we conclude the necessary factors of a successful entrepreneur. It would potentially contributethe future entrepreneurial success. These finding may assist people in betterunderstanding the characteristics that prevent them from their growing business. Themodel of Chinese entrepreneur's personality characteristics is conducted on the baseof analysis to our country environment and the influence factor. This study adopts themental training methods to train the entrepreneur's .mental quality. The cultivatemethods could be useful to those involved in teaching entrepreneurship courses,owners of businesses who are interested in encouraging entrepreneurship, andproviders of assistance who council owners of firms. Implications for future researchwere discussed.