On The BPR Of Lucky Film Corporation Based On Value Chain Analysis

Economic globalization and informatization have deep influence on the change of competitive environment, development model and operation efficiency. All these changes have seriously challenged traditional model of operation and therefore objectively require that enterprises can react timely and quickly, optimize process and improve efficiency, improving performance of enterprises and comprehensively strengthening core competitiveness. BPR, which advocates innovation, customer orientation, and the revolution of operation process, is always the main means to solve the existing problems enterprises facing. However, it does not act well. Failure to treat Business Process Reengineering as a systematic project driven by value, that is: the process reengineering's disjunction to customers' value and lack of effective implementation measures and evaluation system. Amid the issues needed to be solved immediately, this paper starts from the basic ideas of value chain, and tries to found BPR model which is based on value chain analysis treating " the save of cost equals to the increase of value" as a method of measuring the increase of value. The main conclusions and contributions of this paper are as follows:Firstly, this paper puts forward basic model of BPR which is based on value chain, and combines the evaluation of performance of BPR with the practical case of Lucky Film Corporation by use of empirical research, concluding that: the index concerning the control of cost and quality and the index of research and investment are strongly related to development ability factor while production ability, scales of sales and profit index has a strong relationship with operation ability factor. The empirical analysis indicates that BPR has obvious effect on the improvement of enterprise's development ability and operation ability.Secondly, this paper designs new operation process framework to Lucky Film Corporation concerning sales model, purchasing model, production model and R&D model existing in value chain basic process from two prospects: basic value activities and accessorial value activities. This design gives prominence to new market change and customer value drive's guide effort to the while business process reengineering, which is helpful for promoting enterprises' whole performance.Thirdly, this paper, based on the practical experience of process reengineering in Lucky Black-and-white Photosensitive Materials Factory, concludes that: (1) the realization of customer's value, and the systematic improvement of enterprises' overall increment ability are the original driving force of BPR; (2) Identifications to determinants of enterprises' competitiveness advantage by use of process management, and confirmation of key process in BPR are precondition of BPR design; (3) High level's attention of enterprises and the whole anticipation are key factors of the success of BPR; (4) Implementation of project management and improvement of stimulus mechanism are the driving force guarantying the effective operation of internal value chain; (5) Emphasis on basic work of BPR and establishment of supporting system are the guarantee of BPR's success.