The Research On The Development Strategy Of Ningbo Gangji Termind Company Limited

Ningbo Gangji Termind Company Limited with the growing container operations, the Management leve is increasing,and the range of management is also more and more wider. Gangji Termind Company also faces many problems in the development process: firstly, Gangji Termind Company present business mode is single, large-scale, specialization(semi professional) degree is not high; secondly, the shortage of logistics professionals; thirdly, aggravate the contradiction between port modernization development and capacity is not balanced; finally, port management research,development strategy. In view of this, based on the reference and study the development strategy theory and SWOT analysis methods, in-depth research on development strategy of Ningbo Gangji Termind Company Limited.Through analysis and evaluation, to Gangji Termind Company external environment can see, Gangji Termind Company with external good policy environment, is more suitable for the development of enterprises. Then through the analysis of Gangji Termind Company he internal resources of the company, Clear he has certain internal advantages, but also very obvious that the advantage of Gangji Termind Company overall slightly lower than the disadvantages, enterprise development in the future to consider how to use the advantage, overcome the disadvantage factors, make it a better development. On the basis of the analysis above, combined with the mission and strategic goal of development in Gangji Termind Company, using the SWOT analysis method and QSP Mmethod of quantitative assessment,pointed out that the company should adopt Gangji reverse strategy, put forward the strategy of the development mode of Gangji Termind Company as five items: firstly,to speed up thetransportation capacity and infrastructure construction; secondly,vigorously develop the potential customers and market expansion project; thirdly, to speed up the company management informationization construction; fourthly, gradually explore the implementation of yard machine automation to achieve project; finally, to develop international transittransport center construction project.