The Sales Strategy Research On JD Resins Company

With the fast development of China economy, more and more foreign company found their branch in China. These companies bring us not only the advance technology but also the advance standpoint on management and market. These foreign companies choose which marketing and sales strategy in the different society environment, economy environment and culture environment. The right strategy is very important for a foreign company who will develop in China market.Using the sales strategy research on JD resin company as the topic the paper firstly makes a brief introduction on the company before start to analyze the industry background and the customer purchases action. Secondly, bases on the company external and inside environment, using the Poter model, the SWOT theory and the market segment theory, expound JD resins market opportunity and threaten, Strength and weakness. According the analytical, we can make sure the target market of JD resin company. The paper expatiates the sales combination model based on 4P theory and the system, which ensure the strategy puts in practice.