Research On Construction Model Of Tourism Destination Image

The image of tourism destination as one of key factors to attract tourists is significant to the development of tourism industry. It is complex to construct an image, and the research precently is not sufficient and there is no systematic model about how to produce the image, thus causing the research about it, and founding a proper construction model is the necessity.This paper which stands on the characteristics of tourism industry and tourism destination is aimed to analyze the models further that be included in the process and put forward an integrated and systematic model about construction of destination image by research about its theories and elements connecting with other subjects. This article is mainly consisted of four parts:The first part contains the brief background and primary train of thoughts. It lays out the history and future about the research of destination image construction and lists the main methods,innovation and meaning of this paper.The second part defines the concept of image,tourism image and image of place for travel and do some researches about fundamental theories, furthermore, there are compares and relationships about tourism destination image,tourism image and image of place for travel, which provides theoretical supports for following study.The third part mainly analyze the elements related to the construction model of tourism destination image, including benefited groups, resources, constitutes, domino effects and estimates which affect the final model formation and choice. The residents are divided into two groups, one is native and another is non-native residents besides the native groups who are not inhabitants, and the resources are separated into human resources and cultural resources, these segments all influence the tourism destination image.The fourth part mainly expound that there are difference in different process, containing the image identity model in orientation and designation process,image spreading model in promotion and advertising process,tourist satisfaction model in brand generation process. These three models are differential, however they are contained in a system, none of them can be neglected, thus an integrated model--I-S-S (Identity-spreading-satisfaction) model is necessary.