The Role Of Cultural Capital To Chinese Enterprise Development

Marx studied capitalist society, he had thoroughly studied the issue of capital, but the development of the times, in times of Marx is still no question of cultural capital, in the modern era have become an indispensable factor in the development of. This paper studies the cultural capital that is the combination of using the basic theory of Marxism and raising the concept of "cultural capital" by western social scholars, which is developed the theory of "cultural capital" of Marxism in China.This theory mainly used in the development and application of Chinese enterprises. Not only the practice of the development of Chinese enterprises has very rich corporate culture and cultural capital, but also Deng Xiaoping proposed the "Science and Technology are the first productive force" and the Party17proposed the large-scale development and prosperity of cultural in the theory, which are related to the questions of cultural capital and China’s economic development. It requires that Chinese private enterprises could become the pillar industry to drive the development of China’s economy. On the one hand,"Cultural capital" refers to the corporate culture, such as values, beliefs, etc. On the other hand, it is to point as the input capital of the production and reproduction, such as technology and invention, etc.They are the intangible capital.For China, after30years of reform and opening up economic and social development, not only in national development strategies increasingly focused on the cultural power, the cultural industry as its pillar industry of national economy, but also a cultural capital important driving force for enterprise development and even an important part of productivity. Relative to the rapid development of enterprise culture industries, cultural management practices, the study of China’s cultural capital is not yet mature, the practice and experience to be improved, the basic theoretical issues to be explored in depth, with the ancient Chinese Communist Party leadership the relationship between the theory has yet to be concluded in order, the theoretical system to be constructed. Based on the classical Marxism, the theory of Chinese Marxism brief combing, drawing on Bourdieu and David·Siluo Si than the definition of cultural capital, according to the characteristics and status of Chinese enterprises, the cultural capital and business development issues research and exploration, that a successful enterprise, and behind it there must be a good corporate culture, so companies should not only pay attention to it in the form of capital can be directly involved in the production process patents, technology, cultural capital, but also pay attention to corporate culture, brands such as cultural capital. A good cultural capital of the enterprise will have more vitality.