A Research On The Issue Of University Student's Travel In Fuzhou

University student tourism is becoming an important part of tourism market. Their tourist market's potential is enormous in Fuzhou, but tourist market research to the university students of Fuzhou is a blank.Based on a survey with 1119 samples collected from 8 universities in Fuzhou , we analyzed and concluded the tourist attitude, tourist motive, tourism preference and university students' travel behavioral characteristic. The three main tourist motives are: Learning motive, alleviated the press motive, visiting friend's motive.Through our study, we find university students in Fuzhou have very much positive attitude to travel. University student's favorite tourist resources type are mountain and river scenes, national conditions and customs, and cultural relics and historic sites. Based on the analysis of the university students' travel behavioral characteristic, we are aware that university students the consuming capacity of the travel is low and their amounts of consumption are less when traveling, so the lower economic ability is the main bottleneck that restrict university student go on a tour.Their travel time is also limited to summer holiday and golden week of May Day. They often accompanied by their friends and relatives when traveling and seldom participate in a group of strangers. The main destination of their travel is within their province. University students can obtain travel information through various channels: relatives and friends' recommendation, TV set, network, etc. College students have little acknowledge about travel agencies, and if they do travel, their main concern is also travel expenses. They haven't formed clear brand consciousness, so the travel market has great potential.Based on our analysis about the problem of university students' travel market, we suggest that we should establish a travel managerial agency, that is, Student's Travel Department. The purpose of it is to assort with the relative department. The relative travel departments also develop some policies about university students' travel market, we finally design a website, which provides a platform between university students's and travel enterprises, universities and relative department. Therefore, they can communicate well with each other.