Analysis Of Travel Behavior Features Of The Female Residents In Fuzhou

With the continuous development of social economy, the domestic tourism in China has entered a era of mass consumption. The group of women which is called as "half the sky" has constituted a huge segment market of tourism. With the improvement of women’s level of education, the increase of income and status, the number of female tourism is larger year by year. However, we have not paid enough attention to it, and there are not such kinds of productions in the market, academia for its tourism research is still in its infancy for its fewer achievements.Just for the reason what there is huge market potential and powerful motive force of the female tourism. This paper takes fuzhou for example, researchs on the female manner、motivation、decision-making behavior and the pattern of consumption from the perspective of the female tourist behavior, which based on psychology、marketing theory etc., we have taken a systematic studying in the process of this research to get the behavior characteristics of tourism of the female in fuzhou.Meanwhile this paper comes up with the conclusion about the outstanding feature characteristics of tourism of the female in fuzhou with advise, in order to promote the sound development of the female tourism market for it may will get the attention from government and tourism enterprises etc.