Reseach Of The Enterprises' Core Competitiveness Based On Value Chain

The core competitiveness is the foundation of the continuous competitive advantage of the enterprise, the core competitiveness has changed from product - market stratification plane to enterprise's competition stratification plane. Through the comparative research of the core competitiveness between the Chinese 500 strong enterprises and the world 500 strong enterprise, It can find that the whole level of the enterprise's core competitiveness in our country is weak, and the backwardness of the management of the value chain is its primary cause. Therefore, this article researches the enterprise's core competitiveness based on the value chain.With the combination of the theoretical analysis and the practice, through the method of the contrast analytic,the case analytic method and so on,this article proposes the argument by combing the value chain theory and the core competitiveness theory,: the layout of industry value chain decides the choice of the enterprise core competitiveness, a series of value creation activities on the enterprise internal and external value chain, especially the essential strategic control (for example, market demand analysis, research and development, manufacture, marketing service, brand construction and so on) are the unit process of cultivating the core competitiveness, the technical ability and the managed capacity are the two ways to promote the core competitiveness, they pass through the entire value chain activity from beginning to end.Around the argument above, firstly, this article has analyzed the impact on the choice and cultivation of the enterprise core competitiveness from the view of the industry value chain, the enterprise internal and exterior value chain in turn ; Secondly, it has discussed the way to create value and controlling cost based on the technology and management, it also have discussed the way to cultivate the enterprise core competitiveness by controlling the key strategy links on the value chain, Finally, from the three aspects of the industry value chain, the enterprise internal and exterior value chain, this paper proposes suggestions to optimize the value chain by conforming enterprises'inside and outside resources ,and the ways to promote the core competitiveness .