Research On Tourism Shopping Behavior Of International Grand Bazaar In Xinjiang

Along with the development of tourism,tourism shopping income has become an important part of tourism economy gross income. But it is dissatisfaction in Chinese and XinJiang, and it's not enough in-depth study .The paper described the role of Bazza's culture from a historical point , explained the advantages of tourism shopping of International Grand Bazaar .Through surveys and in-depth interviews, using SPSS statistical tools analyzed them. Through empirical analysis found that the tourists demographic characteristics and tourists on shopping behavior characteristics such as buying preferences and consumption rates, where to buy and purchasing channels had the differences and similarities. and the use s factor analysis of SPSS verify the main factors which impact visitors . Finally, the combination of practical research, summed up problems of the tourism commodities, tourism shopping environment, visitors to understand the behavior, publicity and promotion and market management problems. Combing with the advantages of Xinjiang, proposed specific measures for the corresponding. .