| In the recent years, logistic industry has developed greatly in china, because of the dramatic development of Chinese economy and the diffusion of the theory of logistics. And, one of the results is the serious competition between the small and medium logistic companies, which are set for the latent profits. Tianhuan logistics Co,. Ltd.(TH company), the case in this dissertation, is one of the typical logistic company. Facing great opportunities and challenges, TH needs a wonderful development strategy to make it develop healthy, steady and rapidly. By combining the realities of TH, the author put forward the strategy for TH, which will affords small and medium logistic companies lessons.In this dissertation, the author introduced the background, the significance of this study firstly, and then, the author interview the theory on strategy management and the theory on 3rd partner logistics.And then, the author introduced the realities of TH.. TH is a six-year old private enterprise, which is composed of seven sub-companies, and transportation and storage are the main business. And the management is standardized.By SWOT, the author analyzed the opportunities and the challenges of the environment, the superiorities and inferiorities of the company, and so, put forward four strategies: expansion strategy, infiltration strategy, products extension strategy, market maintain strategy. QSPM was used to evaluate the four strategies. And then, the author put forward the strategy and tactics for the 3rd partner logistics.The result of this dissertation has practice value for TH, and gives the small and medium logistics valuable lessons when they work out a strategy. |
