The Study Of Development Strategy For ZX Company Under The Background Of The Forth Revolutionary

The current human society is entering the fourth industrial revolution, there is no doubt that this will be a major influence on people’s life in the future, and the first industry will face a greater impact. ZX enterprise communications solutions to business, its industry is at the forefront of the industrial revolution, and for the future of ZX enterprise development strategy in detail research has important practical significance. This paper took the fourth industrial revolution as the background and discussed ZX Company’s future development strategy in detail.First, this paper expounds the fourth industrial revolution and its characteristics and the specific impact of ZX company future development carried on the thorough analysis. And then to the ZX enterprise launched a detailed study of internal and external environment, this paper introduces the basic situation of ZX enterprise, and the ZX enterprise management situation, financial situation, products and services such as internal environment has carried on the thorough analysis, and by using the PEST model and five model ZX enterprise external environment is studied. Then, using the SWOT model, analyzing internal environment to the ZX enterprise environment and put forward the alternative strategy, on the basis of the strategy of using QSPM evaluation tools for each alternative ZX enterprise strategy has carried on the quantitative analysis. Finally, combined with the vision of ZX enterprise determines its overall strategy, according to its overall strategy strengthen the networked intelligent facilities supply capacity and to develop new energy and new materials of two specific operation strategy, and from strengthening the construction of corporate culture, strengthen the talent pool, pay attention to the aspects strategy determines the function layer.The study conclusion provided policy recommendations for the ZX enterprise dealing with the fourth industrial revolution for the development and specific strategic measures are put forward; at the same time provided a reference method for other related enterprise strategy research.