Research On The Development Strategy Of ZG Technology Co., Ltd.

With the rapid growth of mobile gaming industry and the increasing number of cell phone game products,the phenomenon of homogenization of game products is becoming more and more serious.Small and medium-sized mobile phone game manufacturers are facing greater impact.ZG Technology Co.,Ltd.as a small and medium-sized cross platform game network game development and operation enterprise,has certain influence in Dalian area,but there is a big gap between Tencent game and NetEase game.With the mobile game market gathering to the head enterprises,small and medium-sized manufacturers,including ZG technology limited,have been greatly affected.Under the current fierce market competition,ZG technology limited must attach importance to strategic planning and formulate scientific and reasonable marketing strategies to achieve breakout in the mobile gaming industry.Based on this,this paper takes ZG Technology Co.,Ltd as the research object,combined with strategic management theory and strategic analysis tool of macro environment,competitive environment and internal environment analysis,and using the elements of the strategy matrix analysis of external factors and internal factors evaluation,summed up the company's internal advantage than disadvantage,external threats more than a chance.In this paper,we use the grand strategy matrix to formulate alternative strategies,and make clear that the three development strategies of big strategy matrix and second quadrant can be applied to company's market operation and game product development.This paper uses SWOT analysis method alternative strategy,focus and the use of SWOT four dimension analysis matrix that strategic quadrangle in the second quadrant,ST strategy is the best strategic combination,and then using the QSPM matrix to evaluate the alternative strategy of enterprises,determine the market penetration strategy plan for the strategic plan is the most attractive,and product development market development strategy as the alternative strategies.In addition,according to the strategy selected,re adjust the strategic positioning of ZG science and technology limited company and strategic objectives,and puts forward the development strategy of the concrete implementation plan from the corporate strategy,competitive strategy and functional strategy,finally puts forward the development strategy of security measures from the three aspects of the organization and human resource guarantee and system.The research results of this paper can not only provide reference for company's strategic layout,but also provide some references for similar asset appraisal enterprises to formulate development strategies.