| Areca catechu L. belonging to the seeds of Areca catechu L. Palmae Plant, which is also called huiren, binmen, white Areca catechu L., is mainly produced in India, Indonesia, Bangladesh and China and so on. Its cultivation in China has a history of over 1,000 years, and covers Fujian, southern part of Taiwan, Guangdong, Guangxi, Hainan and southern part of Yunnan. And it has a wide range of usages, mainly used for consumption, meanwhile people have the habit of chewing areca in many parts of Asia. It is also one of the important medicinal plants, and its fruit, seeds, skins, flowers can be added in medicine, which ranks first among Chinese four major South medicine. In addition, it's also used for the production of health beverages, nutritional food (drugs) materials; its peel can be used to extract tannin, and so on.Hainan has a long history of nearly 1,000 years of cultivating areca, with unique natural environment, high yield, and good quality. The output of Hainan areca takes the proportion of 99% of the total output in Chinese mainland. Being approved by the state, areca in Hainan has been included in ecological economic forest tree species. In 2006, its planting area rose to 7,960,000 mu, and the output was 74,800 tons. Areca industry in Hainan is a large production, which is only second to rubber among Hainan tropical crops. And is also the second largest economy crop in Hainan, with extensive cultivation in the whole Province, one of the main economic sources for over 200 million farmers, eastern, central and southern mountainous areas of Hainan Province.Due to the lag of the processing technology, Hainan supplies mainly as raw materials base for Hunan areca processing industry for a long time. Hunan areca has expanded rapidly as a large industry in 10 years, its products not only swept across Hunan Province, but also into Shanghai, Wuhan, Guangzhou, Taiwan, Shenzhen and other places, and even is sales back to Hainan. In 2006, the value of Hainan areca production is only 1/3 as that of Hunan province, which greatly restricted the growth and development of Hainan areca industry. This article starts with the theory of industrial distribution, analyzes the reasons that caused this phenomenon, and applies SWOT theory to compare the natural conditions, economic conditions, technical conditions, the social conditions in Hainan and Hunan areca industrial development, ends with the conclusion that the uncertainty of economic policy in this industry is the main causes of this problem. On the issue of whether making areca industry as one of the leading industry in Hainan, different opinions have existed for quite a long time. Long-term uncertainty industrial policy, and the lack of effective industrial development policy support, caused the shortfall of industry chain of Hainan areca. As the uncertainty of industrial policy, the production lacks the necessary guidance and regulation, not even the province-scale industry associations under the most extensive management in the production stage. Its production also lacks intensive management; the scale benefit has not been displayed. At the same time, the lack of policy support and government support leads into the few, small scale of enterprises on the industrial chain nodes. Hainan mainly exists as the production sector and deals with primarily processing links, mainly produces dried fruit and fresh fruit. With the value of value-added space in the deep-processing, and brand marketing link shortage, it can not play the role of driving its development.Therefore, it has become a pressing issue to be resolved how to use the advantages of Hainan region and raw material production to promote the development of Hainan areca industry, build itself into the agriculture-led industrialization as well as give impetus to the development of relevant industries, and to promote Hainan economic development and living standards. This article begins with the perspective of industry chain, analyzes the status of Hainan areca industrial development, and gives the corresponding policy recommendations. This research starts with the solution of the first problem, so it first analyzes the need and feasibility of making Hainan areca industry as a leading industry. After addressing the first basic issue, it focuses on the application of industrial chain, analyzes the existing problems in Hainan areca industrial development from the angles of the industrial and product chain, the organizational chain, the technology chain, the value chain, the external environment, construction of the industrial chain and so on. And the research proposes relevant policy recommendations, provides reference for the better development of Hainan areca industry as well. |
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