A Study Of Profit Models Of Chain Convenience Stores Using 7-ELEVEn As Examples

The industry of chain-convenience-store in Taiwan has been the top of the world and has been in the completely-developed stage. While, as of the changing of the consuming style and the developing of tech, the traditional model could not keep the enterprise profiting. Therefore, in the severity compete market, that how to know the consuming demand and how to change the model with the inner and out environment changing to get more profit is a big issue. This article, taking the 7-ELEVEN chain-stores which is the biggest one in the island as an example, with Adrian J. Slywotzky's 29 styles of profiting model and Huang anming's, analyzes its stage-specialties to offer profit-models in different stages. And with the study of 7-ELEVEN's venture period, growing period and maturity period, this article concludes the key elements to success of chain-store and offers personal suggestions to this industry in Guangdong, China.