The Reach Of HMart Chain Convenience Stores' Profitable Factors And The Build Of Management Report System

Beijing introduced the industry standard of the convenience stores for the first time in December 2016,named "Beijing Chain Convenience Stores Industry Specification(Trial)".It specified the basic characteristics of convenience stores,service content,business items and other aspects.In March 2018,The head of the Department of Market Operations of the Ministry of Commerce introduced China's consumer market performance this year,he said,the growth rate of sales of convenience store sales in China was 0.5 percentage points higher than the same period of the previous year through the focus monitoring of convenience stores from January to February.As a central city in the Central Plains area,Zhengzhou has a fierce competition in the development of chain convenience stores,and foreign-funded chain convenience stores have increased the pace of opening stores.In order to make local chain convenience stores stand out and continue to flourish,it has very important practical significance to improve the profitability of chain convenience stores and build the management report system of the chain convenience stores.HMart chain convenience store is a local chain convenience store,its net profit has been negative in the past established three years,in order to improve the chain convenience store's profitability,the author analyzed the factors that can affect its profitability from four aspects: sales revenue,purchase cost,gross profit,and so on.The author found that passenger flow and business circle location have influence on sales revenue,and divided the gross profit of the chain convenience store into three levels,the cost was divided into two categories of fixed costs and variable costs,different methods of control are used for different costs.Based on this,combined with the structure of management profit statement,the management reporting system suitable for the HMart chain convenience stores has been constructed,including revenue management reports,cost management reports,etc.such as four of the reporting group,and elaborated on the structure of each sub-report group,and gave examples of the main report contents.In order to ensure that the management reporting system is effectively implemented in the chain convenience stores,the author also puts forward the specific implementation plans,suggesting that the management of chain convenience stores set up independent accounting department and improve the level of relevant management personnel.The analysis of this paper shows that: first,the convenience chain stores have unique business models and profitability compared with other retail chains.Second: the management report system does not have a fixed format and content.It needs to adjust the format and content of the report according to the target company's management and management activities with purpose and pertinence.Third: at present,there is no integrated management and statistics for management report information and some non-financial information in the management report system cannot be directly obtained from the financial statements.Therefore,when different companies use the management reporting system,they need to make corresponding adjustments according to the actual situation.