Research On Strategy Of Cosmetic Corporation's Marketing

With China's economic development in the past decade,China's cosmetic sales growth was significantly higher than the growth rate of the national economy.Cosmetics industry is a relatively small investment in the country,compared with the burden of light industry, while at the same time the country is the creation of high taxes,and create substantial employment opportunities.Is a cosmetics industry is also a kind of culture.Cosmetics is the crystallization of a variety of disciplines,with the fine chemical,biological science, materials science,the rapid development of cells in the skin of medical science in depth,as well as the human genome project's start-up,so that the cosmetics toward more in-depth and breadth of direction.The cosmetics industry market has a huge space,which attracted a large number of foreign cosmetics brands have landed China.For lack of funds and experience of local enterprises,faced with a very serious threat to competition in the market.In this paper,in-depth analysis of China's cosmetics industry competition,to a wide range of marketing management theory and strategic management theory and the actual situation of small and medium-sized enterprises by combining the help of Xi'an LYT cosmetics company's research on China's small and medium-sized enterprises and external cosmetics Environment and focus on marketing analysis,and accordingly put forward several suggestions for future development.