Research On The Strategy Development Of Rose Company

With entering the nineties , the policy of reformation and opening with our country is being gone deeply, Wu Han City's baking industry has changed greatly for advancing by leaps and bounds.The product breed increases gradually , product quality enhance continuously , produces equipment renewal , new raw material are also emerge continuing . Now, some large-scale international-brand merchants are going to enter Wuhan baking marketplace, They come from Singapore , Malaysia , France etc, the step will enter to the Wuhan marketplace very quickly . And they held the fund is in at least 50 million yuan earlier on the above, depending on the large consortium , has the follow-up great strength powerfully. After they entering the market ,the breed of high-level baking product will emerge more and more, forming a brute force for competing. At present,the business which manage in the marketplace, have already felt more and more pressure for competing.The main body of the book centre paids great attention to the problem which the baking chain enterprise Rosa company how to keep correct development direction in competition , also,this problem is the development strategy for Rose company.At first, this book carry out analysis on the outside environment gets along by Rose company with the method of Pest.Secondly, we carried out analysis on the market structure of Wuhan baking industry with the five kind strength Porter model method. Thirdly, with the Swot method analysis the strengths and weaknesses of the Rosa company ,the opportunities and threat which it being confronted .This thesis have suggested four kinds strategy pattern development for Rose company,and brings forward alternative result.At last, on this basis, the article has suggested choice of strategy of chain enterprise Wuhan Rosa company .This writing is used to guide our country's baking enterprise health , orderly and sustainable development.It will effect our baking enterprise beneficially , help them to adapted the international trend ,answer the opportunities and challenges,it also to accelerate development of our country's campany, makes clear the developing direction and the thought , adjusting development strategy at the right moment , working out effective strategy of the development.