Research On The Development Strategy Of Cold Supply Chain Of YL Company

With the continuous development of society and economy,China’s imports of frozen meat and other cold chain products from overseas have also increased year by year.More than 75% of imported cold chain products enter China through coastal ports.Therefore,cold chain logistics has become The major port groups are focusing on the development and gradually forming a pattern of designated ports for imported cold chain food + cold chain logistics hub base.China has continuously strengthened the layout of port cold storage and built cold chain logistics parks that radiate the surrounding areas,so that the imported food cold chain market has a broad space.YL company is the unique company for operating the only designated supervision site of imported meat port and supporting cold warehouse in Hubei Province.With the huge market demand and excellent location,but the company’s cold chain business performance has not met expectations.There are many reasons,such as the trading environment and natural conditions of inland ports,as well as the company’s own development positioning and operation management.Based on above,this article uses the strategic management theories to describe current situation of YL company’s import cold supply chain,now summarizes the business way and the strategy problems of development,and uses PEST,SWOT and other tools to treat YL company A comprehensive analysis of the internal and external environment,expounding YL company’s internal and external advantages as well as the external opportunities and threats faced positioning,forming new strategic intentions and strategic goals.By the research of this dissertation,it makes conclusion that YL company should use an integrated development strategy to do the cold supply chain business.This dissertation theoretically constructs the theoretical framework of YL company’s cold chain business based on strategic management,thereby expanding and enriching the theoretical research perspective and research content of port cold chain logistics business.When facing similar internal and external environments,companies of the same type can analyze their own strengths and weaknesses and choose appropriate development strategies to effectively grasp market opportunities.This has certain reference significance.