Research On Enterprise Collaborative Innovation Based On Product Design Chain

With the development of science and technology in modern society changing rapidly, enterprises all over the world are facing the fierce competition, and innovation is the effective way to survive. As the resources are limited, a single enterprise hardly makes breakthrough in the course of innovation. To the enterprises on the product design chain, collaborative innovation will optimize the product design chain and shorten the time products come to markets to gain competitive advantages. When people mostly pay attention to the supply chain management, smart manufacturers have already realized it is the collaborative innovation of whole product design chain that decides the competitiveness of products and cost.Based on the in-depth research and study on other scholars' research achievements on the product design chain theory and collaborative innovation theory as well as product development cooperation theory, the thesis puts forward the concept of enterprise collaborative innovation based on the product design chain, and researches its characteristics, and reveals the inherent motivations and effects of enterprise collaborative innovation based on the product design chain.Firstly, researching on strengths and weaknesses of traditional product design modes, the thesis brings forward the product development mode of enterprise collaborative innovation based on the product design chain. Under this mode, it is emphasized that all participants of product design chain should fully share their resources, information and risks, trust each other and carry out collaborative innovation as a whole. At the same time, the participants should efficiently manage information flow, task flow, workflow, and data flow, and effectively implement project management as to achieve anticipated product innovation. Besides, the organization management mode suited to the product development mode is established.Secondly, considering the key problems enterprises care about when they carry out enterprise collaborative innovation based on the product design chain, the operation mechanism is built including partners chosen, benefits distributed, relations coordinated, and risks prevented. Partner selection will determine the success of the innovation, so index system is designed and partners are selected by utilizing the method combining information entropy and osculating value.Finally, the evaluation index system is set up to appraise the performance of enterprise collaborative innovation based on the product design chain, and the index weights are determined by using AHP, and fuzzy comprehensive evaluation is utilized to appraise the final performance. Using simulated data calculation, it is proven that the evaluation index system and the evaluation method are feasible when appraising the performance of enterprise collaborative innovation based on the product design chain.