On Marketing Strategy For The Third Terminal In Southwest Pharmaceutical Co., Ltd.

Rural areas have excited interest from plenty of medicine enterprises in recent years with the gigantic success in marketing development, achieved by such medicine enterprises as Zhejiang Conba Group, Sichuan Shu Zhong Pharmaceutical Group and Guizhou Ebay Pharmaceutical Corporate Company Ltd.. Zhu Kuangshan, who is the guest expert in Training Center of State Food and Drug Administration, the researcher in Cai Yu Hang, China Medicine Economy Research Center and the chief adviser in Zhejiang Conba Pharmaceutical Corporate Company Ltd., firstly presented The Third Terminal, a concept of immense echo in medicine industry, which has been defined as all kinds of medicine sale terminals in vast areas of countryside and sub districts in towns, including small clinics in joints of towns and villages and rural areas, sanitary service stations, community outpatient services, small private hospitals, epidemic stations, family planning stations, township health units and clinics and private rustic drugstores, in order to make difference to The First Terminal which establishes its staple market in city hospitals and The Second Terminal which establishes its staple market in city drug stores.Southwest Pharmaceutical Co., Ltd. decided to develop The Third Terminal in the second half year of 2005 and started the project comprehensively in 2006. This dissertation investigates the marketing strategy for The Third Terminal of Southwest Pharmaceutical Co., Ltd. to draw certain referential experience for Southwest Pharmaceutical Co., Ltd.As well as other relevant enterprises. Further, this dissertation indicates some problems in the current development of The Third Terminal and puts forward suggestion for marketing strategy for The Third Terminal in Southwest Pharmaceutical Co., Ltd. with the help of the analysis of interior environment of this enterprise.