Research On The Development Of Bank Card Industry In DeYang Based On Government Intervention

Bank card industry is based on modern information technique and composed with manufacture, issuance and professional service etc, profitting by offering the products of electro-payment and consumer credit. Similar with other industry, the healthy development of bank card industry can't leave with the development of macroscopical condition and microcosmic proprietor. The macroscopical condition supply the basic to the healthy development of bank card industry, the market competitive ability of microcosmic proprietor upgrade the whole level of the development of bank card industry. In the theory of moderate government intervention of market economy, the development of bank card industry have the obvious color of government intervention.The development have risk whether the government intervention is excessive strong or feebleness, so the researchs about how to use the moderate government intervention to the bank card industry and how to develop the industry under the government intervention have important meaning for financing problem and financing sevurity.This paper discuss the experience of internal and external development and analyse the function of government intervention about the bank card industry by the internal and external theories. It points out that moderate government intervention can offset the market failure and market limitation, enlarge the inside demands, deepen financing servers and pomote the society progress based on the development of bank card industry of market economy. Lastly, based on the analysis of the actuality of bank card industry in DeYang, this paper table a proposal to expedite the development.This paper consists of three big parts and six chapters.The first part introduces the related theories of bank card industry including the introduction and secondary chapter. The introduction analyzes the selected background and literature etc. The secondary chapter hackle the basic concept and exoterica including the theory of individual consume and industrial distribution.The second part introduces the practice of the development of bank card industry including tthird chapter and four chapter. The third chapter introduces the internal and external actualities of the development of bank card industry and analyze the reasons of why the industry appear lately but develop fastly. The four chapter imports the basic theories and internal and external experiences of the development of bank card industry under the government intervention. The third part is the advice including the fifth chapter and sixth chapter. The fifth chapter analyze the course, actualities and problems of the development of bank card industry in DeYang. It analyzes the superiority, inferior position, opportunity and challenge using the SWOT. Finally, the sixth chapter table six proposals to expedite the development of bank card industry under the moderate government intervention.