The Position And Effect Of Intermediary Organization In The Development Of Exhibition Industry

Exhibition Activity makes the communication face to face through commodities, information, fund and technological supply and requisition to expand space of trade development, thus, develops basic effect of resources of marketing allocation. Because it is the booster of modern city and regional economy in development.The development of Chinese Exhibition Industry experienced professional waiting stage which was aimed to external publicity and mutual communication, and rapid developed stage which was characterized trade and specialty and industrial upgrading stage which made the diversification of investment and variety of main body as features. Chinese Exhibition Industry is going to enter the coming strong stage which makes legalization, market, industrialization and internationalization as purpose.The development of market-directed economy of Chinese socialism, expansion of extent of opening to the outside world and reform of Chinese economic system and political system creates more space of independent development for Exhibition Industry. Meanwhile, Chinese Exhibition Industry will face fine developed opportunity. But Exhibition Industry exist managing measure and the measure mainly relayed on examination and approval and was short of message connection and coordination mechanism. The government relayed on public authority to guide exhibition and didn't perform work under the marketing functional rules. So transposition of governmental functions and lack of professional competent department will be occured which need to solve.Intermediary Organization is an organization between government and enterprises, between commodity producer and business operator which is an important segment in the combination of macroeconomic control and market readjustment. Its typical characteristic is service, intermediary and non-government. The main effect of Intermediary Organization in Chinese Exhibition Industry is that plays the function of connectional cohesion, influence of governmental industrial policy, message advice and supervise and exploit international market.The key to culture actively and develop of Intermediary Organization establishes management control system of exhibition industry which possesses Chinese characteristics and promotes the development of Chinese Exhibition Industry more healthy and quick.First of all, we must deal with the relationship correctly among the governmental macroeconomic control, associational communication and harmony and enterprises standard operation. In market, let it blend adequately and elaborate the best set effect and the maximum to make use of marketing mechanism to promote and perfect the management and operation of exhibition industry. The government plays the effects of macroeconomic control, political support and marketing control. On side, Intermediary Organization knows the whole professional massages completely and well and it also provides various effective services, harmony with a series of game rules which sets up by government and ensures marketing mechanism play the maximum effect; on the other side, strengthen reconstruction of self-function and organization, enhance management level and coordinated art and establish the mechanism of professional coordination and self-restraint through setting up professional rules and service standard in order to responsible for coordination and norms of exhibition market by the trade self-discipline.In addition, association will enhance construction of function and organization; solve the social legality, extensive representativeness and fair impartiality. Connection and communication are the premise; overall service is the basis, coordination and norms are the measure and accelerated development is goal.China Council for the Promotion of Trade has a non-governmental identity and also is a governmental organization. It establishes trade connection with the various countries and areas in world and in domestic it establishes many local chapter and organization of promotion of trade.China Council for the Promotion of Trade is the earliest constitution in China which go abroad to participate in exhibition and hold exhibition on behalf of country. It is the most active part in Chinese exhibition market and it is main force in Chinese exhibition market. It plays the active effect in faster growth and development of Chinese exhibition industry. China Council for the Promotion of Trade will lead the development of Chinese exhibition and exercise country's needs of industrial development for exhibition industry management, and it is needs of system of optimal allocation and policy.China Council for the Promotion of Trade is responsible for important task of intermediary in Chinese Exhibition Industry. It should insist on sciential development idea, plan to coordinate relationships in all respects, advance the reform of management system of exhibition industry and realize innovation and service of system and follow the way of overall, coordination and sustainable development.