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Study On The Promotion Of China International Consumer Electronics Show (sinoces) For Qingdao Economic Development

Posted on:2011-05-16Degree:MasterType:Thesis
Country:ChinaCandidate:Y SunFull Text:PDF
GTID:2199330332964680Subject:Business Administration
Abstract/Summary:PDF Full Text Request
With rapid development of economic globalization, The convention and exhibition industry, as an important part of the tertiary industry, is becoming a new pole of economic growth. As a compositive economy that has high gathering effect and radiant effect, Convention & Exhibition economy's direct driving effect to such industries of transportation, food and drink, accommodation, tourism and retailing and other related industries may reach 1:9.At present, it is still an virgin field in studying convention and exhibition industry direct economic coefficient in China, we just simply cite the data from abroad, but convention and exhibition industry is in different developing setion between different countries, and the character, content, and influence of convention and exhibition are also different, so the data is valueless. In addition, the exhibition on which aspects of the host city has had an impact, and then explore the characteristics of the exhibition industry for urban development model, become an urgent research topic. Through a case study of SINOCES, makes an intensive use of documentary research, quantification analysis, case study, in-depth interviews and direct observation. This study provides an analysis of the trajectory of developing a local fair into an international fair in China and assesses its impacts on the development of regional economy, adjusting the industrial structure, accelerate the positive role of openness, summing up the successful experience of SINOCES. Comparison of well-known exhibitions abroad, put forward countermeasures and suggestions of SINOCES for future development.It is hoped this study, that development road and positive impact to economic region of SINOCES, will be useful for the development of convention and exhibition industry in medium and small-sized cities and reference to development of China's convention and exhibition industry and growth of new economy.
Keywords/Search Tags:Convention & Exhibition economy, Promotion effect, Fair assessment
PDF Full Text Request
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