Research On Development Strategy Of China Railway Express Co., Ltd. Change Into Logistics

In recent years, global information network and global markets formed along with the economic development and information technology, at the same time, customer needs are becoming more diversified and increasingly. Enterprise's deepening social division brings the logistics a good business development opportunities, but at the same time on the logistics business has put forward higher requirements. In particular, with enormous financial resources and advanced technology of foreign companies and multinational companies of door-to-door competition, Chinese logistics enterprises will no doubt go through a painful process of adaptation and growth.This article reviewed the generation and the development of logistics theories at home and abroad firstly, analyzed the domestic logistics industry and the development future of foreign countries. This article is based on management science, economics, organizational behavior theory, in full on the basis of investigation and research, combined with China Railway Express where the status quo, from the strategic management of the development of the theory of the path through the analysis of competitors and the macroeconomic environment and the industry Environmental, the five competitive forces model, and other analytical tools, especially the SWOT analysis, pointing out the development strategy like low-cost, third-party logistics, innovation strategy, service strategy, brand-building strategy, customer Marketing strategy which are very suit to China Railway Express. Overall built the program of competitive strategy for China railway Express, and put forward some recommendations in the process of implementation.