| With the rapid development of economic and social progress of science and technology, the information age has been quietly. In recent years, e-commerce occupy an increasingly important position in the Chinese market economy, it not only changed people’s traditional way of consumption, but also stimulating the development of the logistics industry, the most prominent is the soaring demand for express delivery. Forming a global market information and network structure, corporate deepening social division of labor, an increasingly competitive market, and the diversification of customer needs, not only to the courier companies to bring good opportunities for development, but also put forward higher requirements.As the past has been a monopoly of "Iron boss" Railway Express Company in the new situation began to change their ideas, reform, market economy embarked on the road. However, due to its long-term impact of the planned economy, the lack of a sense of competition, there is a mechanism is not active, the system flow, and market a sense of lack of service and brand concept questions and express industry as a whole to more than obvious disadvantage. Especially in the face of strong capital, advanced technology and the rise of competing foreign courier companies and state-owned logistics companies, as well as mushrooming private express delivery companies, China Railway Express will undoubtedly have to go through a painful process of adaptation and growth.Combining the background, to apply their knowledge in the field of business management, analyzes the current development of China’s express delivery industry, reuse PEST model, Porter’s five forces model Railway Express Company macro environment and competitive environment analysis, combined with the company’s customer satisfaction survey data, summarize the problems Railway Express. SWOT analysis of the problem, on balance, for the development of CRE recommendations and measures to develop effective competitive strategy. |
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