Study On Strategies Of Brand Internationalization Of Chinese Famous Garment Brands

China is a big country of production and exporting garment, with our economic strength and international influence increase, it is certain that clothing industry, as one of highest comparative advantage industry, should take the Strategies of Brand Internationalization into consideration, nowadays, quite a few famous Chinese garment brand has taken up the Strategies of Brand Internationalization, some of them get their own trade mark registration from oversee, some of them take part in the top fashion show abroad, some even opened the directly-managed stores in other countries, all of them has get ready on their way to carry out the Strategies of Brand Internationalization.This paper has been divided into five chapters, Chapter one Introduce the background, and the significance of the Brand Internationalization Strategies; the second Chapter mainly make the definition of Brand Internationalization; the third chapter Introduce the provided theoretical base and build up a characteristic index system, the chapter four introduce the types of international brand, and four typical companies has been choose into analysis by using indices analysis and spider web model analysis. The fifth Chapter summarize the applicability of Brand Internationalization strategy for Chinese famous brand. Including product strategy,trademark strategy,placing strategy,advertising strategy,culture strategy, then expatiate the difference between the strategies, including how to use them in a suitable way, according to which seedtime the firm located.