| Famous brand, which plays a leading role in the vendition activities, is the symbol and for representation of the enterprise and its products. What's more, it makes great sense for discussing the structure of famous brand strategy. Famous brand strategy for enterprise is with creation and maintenance of famous brand as the core, and with pursuing great profits and gaining competition as the goal, which are the programming, plan and strategy around famous brand creation and bringing it into play in the course of development, production, vendition and managing of products. In order to carry out famous brand strategy, enterprises have to improve the quality of products, enhance the renewing of technology and regarding the maintenance of famous brand.However, the fulfillment of famous brand strategy is behindhand on the whole at present, and there are some wrong viewpoints about technology renewing, human resource and advertisement, which makes it difficult to adapt to the needs of domestic and international markets. This text takes an example of SUQIAN, which is a poor place but insists on famous brand strategy, and it make detailed narration and introduction, and intensive and deep analysis about the core strategy, inferior strategy, maintenance strategy and the managing ways of famous brand, and clarifies the great sense for the fulfillment of famous brand according to my visiting and investigation to some enterprises with famous brands or prizes for good quality and service. Besides, the text presents my private opinion on how to take advantage of present conditions, bring one's initiative into full play, cooperate well with each other and makes enterprises expand continuously and improve the regional economy with support of local government and some other departments. What's more, the text especially narrates as an extension what kind of effective measures the government should take to increase the assistance to enterprises, aiming faster development of local economy. |
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