Study On The Enterprise Culture Construction Of China Time-honored Brand

With the rapid development of economy and the more intense market competition, enterprises of China Time-honored Brand confront with unprecedented opportunity and challenge. Enterprise culture construction is an optimum strategic selection for enterprises of China Time-honored Brand to face the challenge, realize the revitalization and the development. At present, enterprise culture construction has already become a key point to advance enterprise production and manages, improve enterprise core competence ability and realize the enterprise sustainable development. Therefore, through the research on enterprises culture construction of China Time-honored Brand and understanding profound connotation of enterprise culture, it can help us to guide China Time-honored Brand enterprises to improve the ability of cultural construction. Enterprise culture construction makes the China Time-honored Brand turn their superiorities into market competition superiority so as to realize the sustainable development.This paper introduces the concept and historical characteristic and summarizes enterprise culture theory. On this basis, this paper analyzes enterprise culture construction situation of the China Time-honored Brand and studies the problems of China Time-honored Brand enterprise culture and moreover analyzes the reason. This paper establishes China Time-honored Brand enterprise culture system, including enterprise spiritual culture subsystem, enterprise system culture subsystem, enterprise marketing culture subsystem and enterprise image culture subsystem based on the analysis of all present researches, and analyzes the running mechanism of the four subsystems. The paper proposes countermeasures and suggestions for China Time-honored Brand enterprise culture construction against the existing problems of China Time-honored Brand enterprise culture and China Time-honored Brand enterprise culture system. At the same time, for the purpose of validity and scientificity in research, the paper establishes evaluation index system and evaluation model of China Time-honored Brand enterprise culture construction and uses it to evaluate China Time-honored Brand enterprises, which makes the theory and practice combine closely.