A Research On Intergrated Marketing Communications Of New Probuct Marketing Plan Of Ufida Company

After a decade of rapid growth in the IT industry during the past century, the market gradually grown into a rational stage; furthermore, with the historical opportunities of "Made in China" and "Asia rises" , enterprise management software is becoming the most important growth in the IT industry. This essay analyzes the situation about enterprise management software industry in China ,analyzes the market environment and market demand, analyzes the international environment and analyzes the strategy of development and marketing on the enterprise management software,which is to guide the marketing for the enterprises who operate enterprise management software.The reasearch does a four aspect concrete analysis on the the marketing strategy, the brand strategy, the marketing communications plan ,and the marketing ROI (return-On-investment) of the Ufida company through literature methodology, the case study, including using method of SWOT analysis. This essay take Ufida software company as an example focusing on promoting their new products using IMC Principle. Integrated Marketing Communieation aims to convey clear and comfortable information about Ufida new product to current and Potential customers through Integration of synthetic effects to maximize the function of communication,such as Ads,promotions,direct sales and public relationships,etc. The research makes use of finance methods to analyze the marketing ROI in addition.At last, this essay analyzes the whole prosses marketing communications of Ufida new product and the marketing plan, studies the goal, the plan, the strategy, the appraisal; as well as to analyze and recommend to the existing questions during implementation.