Enterprise Wechat Marketing Communications Research

Wechat appears in2011. it is developing quickly in last two years and becomes one of the most important application of mobile Internet marketing,Wechat marketing is typcial application of new media marketing after microblogging marketing. There are Many successful enterprises wechat marketing cases and many enterprises pay close attention on the wechat. As social-line application software, wechat software have many features such as the timely dissemination, accurate delivery, the viral proliferation and so on.Wechat highlights its superior value of marketing communication.Wechat marketing communication has been accepted by many people, however, only a few enterprises can successfully use wechat as a marketing communication tool, most enterprises still can not find a suitable matketing communication strategy for their own weehat marketing communication strategy.The theoretical study of wechat marketing communication is in rapid development stage and the wechat marketing theory research is increasing.But the research is still lack of systemic. With propagation theory and marketing theory, this article analysis the present situation of the application of wechat marketing and put forward the strategy to solve the problem of wechat marketing, hoping to provid some reference for wechat marketingIn this article has six chapters, the first part summarized the current situation of wechat marketing communication research and development in domestic and foreign.Then analysis the definition of correlation theory.The third chapter analysis the marketing communication in detail. The fourth and fifth chapter, analyzed the innovation of wechat marketing communications channel and strategy. The final chapter summarize the whole article.