The Operating Mechanism And Development Strategies Around Qinghai-Lake Nationality Sports-Tourism Circle

The resources of tourism around the Qinghai Lake are abundant.With the influence of the "Tour of Qinghai Lake" incerasing, sport-tourism in Qinghai has emerged as a new force. It is necessary to establish an operating system to promote sport-toursim around the lake in a healthy and continuous development.This paper, based on the methods of documentation, investigation, statistical data and logical analysis, discusses and analyses the following aspects as internal operating mechanism around the lake, as well as the development of the resources of sport-tourism in this area.The targets of the investigation are the employees of sport-tourism in Qinghai Province, sport-tourists, sport bureau, tourism administrative bureau and the executives of the managements around the lake. Initially, the paper defines the concept and operating mechanism of sport-tourism around the lake. And then, it analyses the types of resources, contents, and characters. It discusses the policies and measures needed in developing sport-tourism around the lake. The first-hand material comes from the reality of the resources around the lake, three major sports competitions, government function and attracting out side investments and so on.The paper gives the facts to the necessity of round-lake tourism and emphasizes the scientific planning and regional characteristics.The government should play an important role in completing the fundamental infrastructure, set up a good investment mechanism by using preferential policy, give wide publicity to promote sales, continue to learn from advanced technology, carry out sport-tourism training program, protect ecoenvironment and keep the continuous development around the lake.Conclusion:1 .In order to keep continuous development, the key point is to lead correctly and exploit rationally the local sport-tourism resources.2.Although there exist rich human resources and natural resources in sport-tourism, the bottleneck to develop round-lake economy is the backward of infrastructure and lack of publicity.3.Inefficient communication between the sports bureau and tourism administrative bureau, absence of supervision mechanism in planning funds, lack of clear rules and regulations in exploiting related resources and intellectual resources cause the great waste around the lake.4.The effect of "three major sports competitions" (cycling round the Qinghai Lake, swimming across the YellowRiver, and rock climbing) has greatly influenced the development of sport-tourism, especially to the local sports in a way of publicity and practice.5.Most of the employees in the round-lake businesses are varied in competence because of their different education level, different positions and different profession, thus, they can hardly meet the demanding requirement of development around the lake.6.It's an important way to set up an active mechanism to attract out side investments, but the government doesn't play his role perfectly. Some businessmen are inactive invest because there is no preferential policy.