The Study On The Core Competence Evaluation And Cultivation Of XiBei Trust Company

Be a special financial business enterprise, the trust company totally differs from others in function, market orientation and business scope. In March 2007, CBRC publicized and implemented The Trust Company Management Rules and The Trust Company's Gathering Funds Trust Products Management Rules ( briefly named new two rules), which further define the function of the trust company and the policy for them to develop trust business. Before the new two rules carrying out, XiBei trust company relied on the big shareholder and developed many superior quality products such as the natural gas, electric power. XiBei trust company was placed in the leading position in 3 trust companies of Shaanxi. But the new two rules definitely restrict related party transactions. The business model of XiBei trust company which mainly relied on the big shareholder meets the policy obstacle. One year later XiBei trust company has already got behind with other two companies obviously, and the competitive advantage faces the bigger challenge. Therefore, in the new situation it is a subject with important and urgent value that how to investigate and cultivate the core competence of XiBei trust company.This text sets out from the business enterprise core competencies theories at first. On the basis of analyzing current situation of domestic and intelnatlonal relevant research, combining the characteristic of trust company, has carried on some exploration in theory on the core competence of trust company. Secondly, on the basis of analyzing current development situation of XiBei trust company, the text summarizes its existent shortage. Thirdly, the text tries to construct the appraising system of core competence of XiBei trust company. By choosing index and using fuzzy comprehensive evaluation, the text makes a conclusion that the core competence of XiBei trust company is low.Finlly, at comprehensive above foundation of analysis, the text propose some suggestions for XiBei trust company to promote and cultivate its core competence, regard of understanding its own core competence and make the development strategy to offer the essential reference in the future. The suggestions include to perfect corporate governance, improve innovation ability, advance risk management and so on.