Analytic Hierarchy Process-Based Research On The Investment Value Of Commercial Housing Land Items

With the development of the national economy, the real estate industry has played a significant role in the national economy. Acquiring land for housing development is the basis for commercial housing development investment。In the face of the development of market-oriented housing land auction operation system, and with limited financial resources for real estate development enterprises, it is an important investment decision-making problem how to make access to suitable land for housing development, which ensure corporate profit growth.Usually in the early development of real estate investment, we in general do environmental assessment, financial evaluation, and project feasibility studies etc., but all of these have shortcomings for the development of land investment decisions. This paper analyzed the impact factors of investment value of the housing land, and the factors are divided into four groups: the city economic and social environment, regional supporting facilities, regional real estate market, and the financial evaluation. As a total, 25 indicators are selected then to consider a more comprehensive investment value of the land. AHP analysis is used as a basis to build on the evaluation of the hierarchy. The investment evaluation of the selected three blocks, shows that this paper presents the scientific method, with practical value.