The Strategic Research Of JIAMEI Cartoon-Animation Communication INC In Jilin Province

JIAMEI Cartoon-Animation communication INC is a new enterprise which has experienced the outsourcing manufacture and the copyright trade, now it prepares to change its target to develop original products. there are many opportunities in the company's developing process, also has the problems. The strategic analysis shows that JIAMEI Cartoon-Animation communication INC should use the differentiation strategy which enhances the enterprise core competitiveness through the personnel training, collecting resources by Making Project , utilizes the new media technology to increase the market share, all of those will help it to implement strategy steps, and achieve its business goals.Creative industries, known as the sunrise industry of the twenty-first century, especially in China, the creative industries has a huge space for development. Since the 1990s, Cartoon-Animation enterprise started to move on the stage of China, after the time trials, and grew up gradually. Although the line drawing stems from China, but the Cartoon-Animation enterprises actually develops in the overseas, which formed the American styles and Japanese styles gradually. The American animation is famous by the bright image and the romaunt, it has the pivotal status in the world ,The Japanese animation has the good story , clever construct . beautiful produced and open up new horizons of the field, The Chinese animation industrial development is not very fast, For the cultural product run after the economic development level , each area's animation level in China also has huge difference, in general, South better than the North, coastal area better than inland. JIAMEI Cartoon-Animation communication INC rooted in Changchun,Jilin Province. which in the north-east of China, , after years of development , it grows slowly from a small outsourcing manufacture into a new type of cultural company which run planning, editing, publishing, copyright agents and copyright trade. in 2009, global economic crisis repercussions still having effect, according to"lipstick effect", China's cultural creative industry has the possibility to face a great opportunity extremely.JIAMEI Cartoon-Animation communication INC is also facing a new strategy choice.Of course, opportunities and challenges will come in the same time, therefore how to chose the correct developmental strategy become the most important question which JIAMEI Cartoon-Animation communication INC must to solve .JIAMEI Cartoon-Animation communication INC adopt the reverse strategic concept in present, adjusts the body strategy boldly, confirm enterprise's social mission, growing market share, using differentiation strategies, make product and management differentiation to enhance the competitiveness which for the next step to play its brand. Meanwhile, the animation industry has unique operation characteristic oneself, compares with other professions, the person and person's thought is the key in business success. Therefore, if JIAMEI Cartoon-Animation communication INC wants to obtain the success it have to take the enterprise core competitiveness with raise person and place the talent first, respect creativity, lead staff's subjective initiative maximum limit.The animation enterprise's core competitiveness raise, should start from the variation strategy angle to implement, it included the product differentiation and the management differentiation. Product differentiation is the spirit of social awareness and demand forecasts, the fundamental factors that influence it is the human, fundamentally, the weakest place of Chinese Animation Enterprise is the innovation thought raise and the manifestation innovation.In the strategy concrete process,making the Committee project will establish a new and effective management .The Committee project is to produce the so-called cultural and creative products related parties fully linked to the copyright , product production, game development and other resources will be one, mutual support, JIAMEI Cartoon-Animation communication INC has copyright resources, it will produce through the establishment of the Committee project, and all kinds of resources common to be copyright owner. One more question that JIAMEI Cartoon-Animation communication INC will be meet is the new media technology use and develops. How to use new media technologies to enhance marketing efforts, and expand market share become other important way for JIAMEI Cartoon-Animation communication INC to achieve strategic target.Through the strategic choice definite and actions JIAMEI Cartoon-Animation communication INC turned toward to its own goal step by step, It will be a good Cartoon-Animation enterprise and make more contributions for Jilin Province's Cartoon-Animation development.