Cartoon Toy Product Innovation And Development Strategy Research

The development of animation industry brings about enormous economic benefit, so merchants have come to realize the importance of cooperative development between companies and animation so as to take an initiative step in the market. And animation toys, as a critical part in the chain of animation industry, have drawn more and more attention from merchants. However, in order to develop a series of animation toys, animation characters that have commercial potential must be created first; a successful animation character will definitely have appeal to the target audience, causing irresistible cordial feelings in them and thus arousing their intense consuming desire. Such an animation character can be developed in the form of authorization. The combination of a popular animation character and good marketing utilized by methods of new media and so on will certainly bring strong profit to merchants.There are many successful animation toys abroad while few successful ones at home. Nevertheless, our government has already seen the market prospect of animation industry and is willing to vigorously support this industry. Therefore, animation industry can make full use of this opportunity and take advantage of a series of preferential policies at present to accelerate its development.