Information Asymmetry On Tourism Markets And Its Improving Solutions

With the arrival of the era of mass tourism, tourist activity has become a modern choice of most major leisure, travel to tourism and economic prosperity in the national economy is very important position. However in tourism market exists serious information asymmetry. (Relative to the travel agency), tourists suppliers in the informational disadvantage. Tourists travel products purchased, can according to travel with his own judgment, and travel to decide between an asymmetric information. This caused the market failure, cause adverse selection, form excellent service out shoddy service. This kind of condition of existence will make tourists buy quality tourism products, tourism product is popular, tourists inferior harm interests, which affects the healthy development of tourism industry.This research aim is to travel through the market information asymmetry affect the concrete manifestation and discussed by tourism market analysis, information asymmetry cause reduced tourism market, information asymmetry of tourism development in the adverse effects of the improved scheme, according to the tourist information timeliness and sharing, aims to construct characteristics such as the most extensive coverage, the limitation of the tourist market information service mode, and conclude and prospect.The main research contents of divided into the following several parts: (1) reviews scholars study tour market information asymmetry and conclusion. (2) this tourist market information asymmetry and influence . (3) analysis of tourism market information asymmetry. (4) travel market information asymmetry improvement scheme.Tourism market information asymmetry is the key research studies, but also a wide sphere of innovation, the pursuit is endless. In the future work, still need to travel market subject information provided in perfect behavior, Internet information topics such as the way of further research.