Comparative Analysis And Improvement Countermeasure Research On The International Competitive Advantage In Zhejiang Lighting Industry

Along with the development of social economy and the increasing advancement of global economy, China lighting industry has achieved rapid progress, and the exporting volume of China lighting products has achieved rapid increase. There is great potential for the production and exporting market of China lighting industry. Zhejiang is one of China's main provinces with exporting of lighting products, but currently there are some problems with Zhejiang lighting industry. How to effectively solve those problems and make the development of Zhejiang lighting industry more healthy has become one of the issues which need to be emphasizingly researched on.From theoretical analysis point of view, the paper clarifies the economic meanings of industrial international competitive advantage, together with introduction of comparative advantge theory, industrial centralization theory and economies of scale theory, probes into international competitive advantage of Zhejiang lighting industry. The paper compares the lighting industry progress status of US, EU, Japan and Russia with that of China, sums up the characteristics of China lighting industry. At the same time, through lucubrating with economic index of lighting industry of Guangdong, Jiangsu and Zhejiang province, the paper analyzes the advantages and disadvantages of the improvement of Zhejiang lighting industry. The paper also take typical Zhejiang lighitng source and lighting fixture manufactures as example, analyzes pertinently the competitive advantage of Zhejiang lighting industry, and brings forward effective countermeasures on how to improve the international competitive advantage of Zhejiang lighting industry.Basic framework of this paper is as follow:First chapter of this paper is the preface.Second chapter is the theoretical analysis of industry competitive advantage. It expatiates from three aspects: industry development and international competitive advantage theory, industry development and industrial centralization theory, industry development and economies of scale.Third chapter is the comparative analysis of the advantages and disadvantages in the development of Zhejiang lighting industry. From different national markets analysis, China's market capacity and present import and export status analysis, economic analysis of Zhejiang lighting industry and its development status of competitive advantage, comparison with Guangdong and Jiangsu province, it introduces the competitive advantage analysis of Zhejiang lighting industry.Fourth chapter is the case analysis of the improvement of competitive advantage of Zhejiang lighting industry. Take one typical lighting source manufacturer and one typical lighting fixture manufacturer of Zhejiang as example, thus to analyze concrete issues of the improvement of competitive advantage of Zhejiang lighting industry.Fifth chapter is the countermeasure research on the improvement of international competitive advantage of Zhejiang lighting industry, which is one of the innovative points of this paper. Integrated with above comparative analysis, it brings forward pertinently five countermeasures on impovement of international competitive advantage of Zhejiang lighting industry. The countermeasures strive for closely combines present situation, so as to achieve higher feasibility.Sixth chapter is the conclusion, and puts forward some deficiencies and emphases for further research.