Research On The Development Strategy Of Zhejiang Xinduo Limited Company

Doors industry which plays an important role in the secure life of people has become an important component of China's building materials industry.Because of the rapid development and the low requirement of doors industry, more and more enterprises take part in this competition. Due to it, there are many kinds of fake products and unfair price competitions.Faced with such severe market competition, how do china's well-known door-making enterprises deal with the situation? This article is based on this market background, centred on the research of Zhejiang XinDuo Company which is the typical security-door company of Zhejiang Yongkang.Firstly, the paper points out the external characters of the company's political, economic, social and technological environment with the basic principles of management and the PEST analysis method. At the same time, It analyses the industry environment of the product which are sold in the company at present and conducts the internal analysis of the current situation. Secondly, by using of the SWOT analysis method, After the integrated analysis of various factors about company development, the company's strategic development objectives are: door industry is the main company's main business.The company should focus on the security door industry and pay attention to the development and improvement of products. After that we can follow the way of diverse development.At last, we clear the strategic principles and come up with the strategic program from the thoughts of operating, organizational, cultural, human resources and market.In short, the strategic management is applied to the practice in Xin duo company's development in this article which is aimed at providing some possible development strategies.