The Study Of Development Strategy Of Giant Hydraulic Breaker Manufacturing Co., Ltd

Since China's accession to the WTO, China's economy has registered tremendous development, especially in construction machinery industry, the development is particularly rapid, and at the same time the hydraulic hammer industry has been developing rapidly. The huge market potential and market size of Chinese hydraulic hammer has been gradually developed. With the continuous development of Chinese economy and the deepening of reform and opening-up, a large number of foreign brands of hydraulic hammers have been broken into the Chinese market, competitive, and the market of china has been occupied by numerous foreign brands . As Chinese national enterprises, how to carry the banner of national brands in the competitive market environment, passive stand out, grow their own, to become a hydraulic hammer industry's leading company have a very urgent task.Giant Hydraulic Breaker Manufacturing Co.,Ltd Ma an Shan professional engages in domestic development and production of hydraulic hammer of the main backbone of the enterprise, the development of their strategic research with the reality of the necessity and urgency. This article carry out the company's business development strategies and corresponding measures for the protection strategy ,basing on enterprise development strategy theory, and using of the strategic management of the relevant analytical tools and models, also using the models of the external and external environment analysis, and combines with the use of SWOT analysis methods .This article is an applied research, by shaking the full text of Giant Hydraulic Breaker Manufacturing Co.,Ltd. for the case, in the course of the study used a method of integrating theory with practice, and as much as possible attention to the program's operational strategy in the hope of this article the results of research on the Hydraulic Machinery Manufacturing Co., Ltd. shaking in the current hydraulic breaking hammer in the early stage of development of the industry under the enterprise development to provide a reference and help...