A Company New Product Development Strategy Investigation

The new product development strategy is a overall plans of enterprise new productdevelopment location strategy、carry out strategy and system, that bases on the situation ofthe enterprise environment and the ownership resource, in order to made the enterprise aliveand develop stable and longer。The new product development strategy is a short plan offunctional department, to make the manager of functional department to understand theirown overall duty and requirement deeper in carry out enterprise overall strategy, than useoperate functional availably, to guarantee the enterprise plan can be achieved.The new product development strategy of Foshan A hydraulic machinery Ltd. is notgood enough, and goes so many wrong way in new product development. The text analysethe whole hydraulic machinery trades environment, to forecast the hydraulic machinerytrades technic development tendency, to forecast the need of main product, and use SWOT toanalyse the new product development environment and condition, enterprise change andthreat, advantage and disadvantage, and analyse the problem in developing process, and usethe life cycle method to analyse some main products market development tendency, andchoose the target market scientificly, then focus on develop high technic scatteredmanufacture target market and research institutions target market. About the new productdevelopment carry out strategy,the text also analyse and choose the product innovatestrategy, the resource input strategy, the organization inspirit strategy, the new productmarketing strategy, the patent protect stategy detailedly. It study out the safeguard measureof the new product development carry out, that is build a new product development FINFinance, build a cooperate base of combining learning with research and production, build anew product development MSc Management and Information Systems, strengthen theResearch Specialist Staff building and training, to make the enterprise can take the tenet of“Create the technic famous, produce the competitive hydraulic”, can increase the R&D input,can upgrade, and will achieve the balance a trios of hydraulic、exchanger and newproduction, will develop into a advanced hydraulic machinery production base that reach orapproach advanced international and lead in internal.