The Development Strategy Study Of Shanghai Hydraulic Engineering Group Corporation

Under the policy support from government departments at all levels,hydraulic engineering industry, which is of vital importance to the nation’seconomy and the people’s livelihood, will have a a golden decade. Shanghaihydraulic engineering group co., LTD.(Shanghai Hydrauic in short), whohas an advantage in brand, technology and work team, would like to seizethe chance to make bigger reforms and development.In order to combine the theory and practice, in this thesis, we apply theclassic model of Strtegic theory and dynamic competition theory with thecurrent information which the writer collected from the hydraulic industy.From external enviorment analysis, we obtain the oppounity and threat ofour industy. Form internal enviorment analysis, we know our strength andweakness. Based on these analyses, we use the SWOT model to developsome strategic alternatives. In this thesis, we have four conclusions:(1) thisindusty has a good future, and it is on the tipping point of transformation andupgrading.(2) the enviorment provide us an ideal arena to realize theirambition.(3)Shanghai hydraulic will continue to adhere to the ‘one body,two wings’ strategy. Among this,‘one body’ is about our main business;‘two wings’ is about brand and ability.(4) from the strategic direction, weinsist on market decelopment and business diversification; from the strategicintension, we insist on steady development; from the strategic approach, weinsist on self-development and strategic alliances. At last, the author hasestablished guarantee strategy in order to enhance the company’s strength toachieve the goal.