Study On The Application Method And Process Of IPD In Meiling Corporation

IPD is the abbreviation of Integrated Product Development。After IBM firstly applied it in 1992,IPD has been put into practice all over the world。In the face of highly competitive marketplace,many Chinese enterprises have imported IPD theory to improve their product innovation and to enhance their market competitivenesso However,it has been an important subject how to make use of IPD's theory to acquire the best reform point of the corporation in the process of business diagnosis。Firstly,the paper makes a brief introduction on the basic conception of IPD,the produce of IPD and the practice of IPD。Secondly,for Meiling corporation as example,the text analyses present situation of its organize structure and product development,it points to the necessary to apply IPD.Thirdly,the paper make use of four methods such as manager interview,existing flow analysis,Basic data analysis,compliance and difference analysis to analyze and diagnose situation of corporation and get the main problem of present product development。Finally the paper establishes the reform points and reform manage plan by using the theory of IPD and enterprise strategy network model。The paper describes four methods in detail which is manager interview,existing flow analysis,Basic data analysis,compliance and difference analysis for business diagnosis of IPD。Manager interview aims to analyze their ideas about the present situation and make out managers demands and thoughts to IPD's reform。Existing flow analysis aims to find the problems of the existing flow and put forward some effective solutions。Basic data analysis aims to search out the losses as a result of lower quality,high cost and delivery lose,the losses will make us notice the existing problem of product development and get ready for IPD reform。Compliance and difference analysis aims to find the difference between the present Product Development Systems and IPD and to improve it。After finishing business diagnosis of IPD,we summarize the main problems, which Meiling Corporation faces with to carry out IPD。According to the theory of IPD,we propose six reform points for beginning of IPDo At the same time, thinking of the gaping differences between the IPD and traditional management will lead to the reform of the enterprise-internal,we also discuss the reform management for IPD and raise corresponding reform program。...