Based On Stakeholders Of The Construction Project Bidding Strategy Research

The bidding of Construction projects is such a course that the bidders who are seriously reviewed on base of agreeing with the conditions the contractors suggest , response to the tender on the basis of wide marketing research, make the preparation of tender documents according to the established order, access the engineering task in the competitive form. Since the reform and opening up, China's rapid economic development and the continuous improvement of people's living standards, China's construction market is also rapidly expanded and standardized. In particular after the needs of global competition at the China's accession to the World Trade Organization, the rules of Chinese construction market competition have been tremendously changed and the way of competition which is mainly bidding and tender in the market situation has become a trend. All of this created new pressure and a driving force on China's construction enterprises in order to encourage them to work hard to get a more favorable competitive chance.With the deepening development of Market economy in China and the promulgation and implementation of the bidding law, for the construction companies, bidding has become the main mean and method of getting construction work and surviving and developing in the society. Whether the strategy of bidding correct or not is not only related to the success bidding of the companies, but also directly related to the economic efficiency of enterprises after it, and even related to the future development and the survival of the enterprises , so it is very important, and we must pay high Attention to it. But the research of foreign bidding and tender strategy mostly establish under the conditions of fully market competition; due to historical reasons, the domestic bidding theory also starts late, and there are few research on the perspective of stakeholders on the bidding strategy, and also lack in the system understanding of the stakeholders throughout the operation of the bidding projects. Based on the research of the stakeholders of construction bidding, the essay analyzes the strategy of operating the project of the bidding of the construction enterprises ; and by using the method of QFD, transform the fuzzy expections of the major stakeholders into the practical needs of them to find out the true needs of stakeholders during the process of the bidding and the stage of operating the project, and then use the method of ANP to sort the important needs to identify the most important needs of stakeholders in order to provide the basis of the formulation of strategies for bidding and improve the rate of success during the bidding process, and at the same time to give the guidelines of operating the project after the bidding and reducing the risk of the project.