Land Bidding Analysis Of HD Real Estate Project In Huang Zhen Town Of Zhongshan City

In recent years,China's real estate market regulation,and the establishment of long-term mechanism of the development of the real estate industry continued to develop in depth,the level of land transfer market in China has also undergone major changes,the previous simple land auction,the highest bidder's land transfer rules have changed a lot,which out of control the king of frequency and promote the construction of low-income housing,limited land competing with the construction land transfer rules came into being,and in practice has been more and more widely used,after first-tier cities,application demonstration and pilot,gradually extended by many regions adopted the growing influence and has become an important form of our country's city land the.In this paper,Zhongshan City,the first limited land competing with the construction land transfer case Huangpu town of HD real estate project land as the research object,analyzes the new land under the rules of land auction and competing with the construction of the two stage,the premium increase with the construction area and increase the impact on the profit rate and cash flow of real estate development the enterprise,and the influence of the size between the two,and then put forward the limited land competing with the construction land transfer rules of real estate development enterprises bidding strategy and to provide support for the land bidding decision of real estate enterprises.The main content of this paper is to sell the company HD bid Huangpu town of HD real estate project land cases empirical data,using the hypothetical development method,through the analysis of cash flow statement,revealing competing land stage,is affecting the development benefits in terms of cost,focus on the developer's own financial strength of the competition,and competing with the the construction stage,is the impact of the development proceeds from income,more developers emphasize cost control,process management and cash flow ability,on the basis of the above analysis and put forward the corresponding bidding strategy.