The Internet Era Chinese Tourism Real Estate Marketing Planning

With the Internet technology and the tourism real estate development project marketinghas a far-reaching influence for the development of China’s tourism real estate networkmarketing. China’s tourism real estate network marketing is still in the initial stage ofexploration, the planning work is still a relatively new research topic. Based on thisfoundation, through the literature material method, expert interview method, system analysismethod, logical analysis method and SWOT analysis method in the network era of China’stourism real estate marketing present situation, formulate the strategy and planning ofconcrete, the path of innovation to promote China’s tourism real estate network marketingmode. The main conclusions are as follows:(1) the tourism real estate is a leisure, entertainment, visiting relatives and friends orbusiness purposes, including tourism commercial real estate, residential real estatedevelopment as a marketing way land, buildings, real estate development projects: one, scenicresidential, harbour residential, scenic resort, folk holiday village.(2) the experience economy is the advanced stage of economic development, is theinevitable result of the development of the computer, the Internet, its itself is not a kind ofeconomic output, but through the marketing people have a good psychological experience, soas to stimulate the consumption desire; I travel the logical process of evolution anddevelopment of network marketing of the real estate, formed a network structure of city,suburban, rural real estate marketing, resulting in China’s real estate network marketingmultiplier multiplier effect; according to the changing market environment for information,e-mail, and resource cooperation, SEO forum search engine promotion, the implementation ofdynamic correction of real-time, more effectively to complete the product marketingobjectives, eventually forming a network marketing mode.(3) China’s tourism real estate marketing in Internet era faced with the advantages,disadvantages, opportunities and challenges coexist.(4) the Internet era under the specific strategies of China’s tourism real estate marketingstrategy, need to build the network from the brand image of the distribution channel strategy,promotion strategy, pricing of network marketing network promotion strategy several aspects.(5) the design of tourism real estate bidding scheme must first formulate bidding management procedures, release the static information, tender units through professionalbidding website dynamic information, information system and the establishment of thenetwork marketing of tourism real estate projects; business process design from theinformation system initialization, sales management, sales management, financialmanagement and decision analysis to expand; tourism real estate marketing contractmanagement control scheme is mainly related to the work including tourism real estateregistration contract information, tourism real estate contract budget analysis, comprehensivequery, contract in contract with new query, display has been fixed contract review, contractalteration and adjustment and settlement registration inquiry tourism real estate marketingnetwork; CRM needs to set up a set of clients, customer information centralized management,customer account database. Tourism real estate CRM module is composed of customerservice, business intelligence, decision support system, this system is by the customerinformation system, marketing management system, sales network management platform,customer service platform, order entry and tracking.