| New Product Development is the basic of construct competition advantage through the distinction of production, but review the failure example of new product development from most motorcycle enterprises, there are lots of reasons, the most important is that the enterprise ignored the using of resources from outsides, only caring about the resources inside, that's mean the enterprise ignore the cooperation with the suppliers and the customers, which leads to the product spend too much money and time, and couldn't satisified the requirement of customer. For this reason, the thesis will focus on the selecting the proper supplier and integrating customer into the process of new product development at the proper timing, in order to increasing the capability of NPD and marketing.After the analysis of the problems exist in the process of new product development in motorcycle enterprise, considing the share of information and resources, a kind of new product development mode is proposed, which is supplier integration and customer integration in the defferent phases of NPD.Considering the disadvantage of the estimation index of the supplier, a kind of method, applying Fuzzy Linguistic Quantifier and maximum the value of entropy to optimize the weighted vector, is used to construct multiple targets and attributes mechanism for selection of suppliers dynamically at the different phases of new product development. Meantime, analyzing the features of customer requirement and how to identify and get the real customer requirement. A kind of method, named quality function deployment will be used to convert the customer requirement to the plan of product design.At last, based on the aforementioned research, the new mode will be implemented in a motorcycle enterprise. Through the application of the new mode, the thesis has validated the reasonability and feasibility of the mode, and the profiles provide by the new mode will be analyzed. |
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