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The International Competitiveness Of The Furniture Company. G Research

Posted on:2012-06-06Degree:MasterType:Thesis
Country:ChinaCandidate:S MaFull Text:PDF
GTID:2219330368994474Subject:Business Administration
Abstract/Summary:PDF Full Text Request
With the our furniture export increase gradually in international furniture market,Competition between Furniture companies in the world fierce increasingly. Chinese furniture industry competition is faced with both opportunities and challenges in the international market. This paper analyzes the G Furniture Company's international competitive ability according to the theory of international competitive ability, I use SWOT analysis method analyze deeply G furniture company's advantages and disadvantages and faced opportunities and challenges. On the base, I put forwords the strategic planning on how to advance G furniture company's the international competitive ability and build detailed strategic measures, aim to cultivate and enhance the company's international furniture market competitive ability. At last, form dynamic comparative advantage, Take the road of G furniture company sustainable development.
Keywords/Search Tags:the development of Furniture industry, furniture market, international market's competitive ability, innovation, brand
PDF Full Text Request
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