The Research On Exploitation Of Red Tourism Economy In Wangcang City

In recent years, every place of China are studying, planning and propagating Red Tourism, and combining red resources so as to promote the development of Red Tourism vigorously. Meanwhile, Red Tourism products can't meet new demand of tourist market nor tourists' new need generally. Red Tourism need the systematic theoretical research to guide its fast, health and sustainable development urgently.The thesis analyzes the current situation of development of red tourism products at first, and sums up its present research progress. Moreover, it expounds the innovation about red tourism WangCang city region from theoretical research and empirical research.First of all, the thesis systematizes relevant theories of red tourism: defines the "red tourism" and "red tourism product", summarizes the type of red tourism resources and the essential feature of red tourism, and explains the red tourism product's function. Secondly, it makes Theoretical Support of Innovative Development of red tourism product with lifecycle theory, market theory, innovation theory and sustainable development theory.The thesis firstly analyzes the resources and environment in WangCang city region, in according to Study the geographic background, general situation of the scenic area, characteristic and evaluation of tourism resources; and then, it use SOWT tools to explain the current developing situation of WangCang city region. On this basis the thesis proposes the innovative development referring to red tourism and makes new developing strategy for three function scenic spot: designing tourism product and journey route, planning product's marketing, developing red tourism commodities, and studying the red culture heritage protection and environmental protection of red tourism.