The Research On Development Strategy Of WK Biotechnology Development Company

WK Biotechnology Development Company is a high technology enterprise engaged in Bioengineering technology of preventive medicine and research, development, provision and Post-sale service of bio-product. It has got an excellent success during its previous developing period. But with the industrialization and the more and more severe competition, the company is facing a predicament about its operation. It is imperative to make a timely and practical strategy for the purpose to help the company get out of the dilemma and go on with development.This paper studies development strategy for WK Biotechnology Development Company by enterprise strategy management theories systemically. First this paper scans the enterprise development theory, strategic analysis model and their practices. After gathering enough data, this paper analyses both the opportunities and threats In respect of policy industry and competition. Then use EFE Matrix to appraise the ability of WK to behave itself against external environment. Next, basing on analytical method, this paper takes enough cognizance of WK's own advantage and disadvantage about competition. According to the above analysis, this paper said that it was necessary for WK Company to take a developing strategy like: technological innovation, product development and market penetration. There are strategic values to WK Biotechnology Development Company, as same as to the other peer enterprises. It also has significance as a practical reference.